It’s not the (social networking) technology – it’s the people that matter

This is getting to sound a bit like my hobby-horse. In response to a query from someone working in local government who wanted to know how they could use social networking sites to engage with their citizens, I felt compelled once again to remind them that technology by itself was not the answer. I know this is a very contentious thing to say, but you don’t need online social networking tools to engage with citizens. You could – for example … Continue reading It’s not the (social networking) technology – it’s the people that matter